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MIND. BODY. SPIRIT.

BUILD STRENGTH.
LIVE WITH PURPOSE.

I’m Harry Boom Shaw. I help you build a stronger body, a clearer mind, and a deeper spiritual life—with honest coaching, practical habits, and accountability. Let’s put purpose into practice.

TALK WITH HARRY BOOM

Harry Boom Shaw

FREE GUIDE

10 SECRETS TO BE STRONGER AND HEALTHIER

Are you ready to kickstart your fitness journey? My comprehensive guide, "Unlock Your Ultimate Fitness Potential," is packed with valuable tips and expert advice to help you achieve your fitness goals. Best of all, it's completely free!

ONE OFFER. ONE COMMITMENT. ONE STANDARD.

Brother, there will always be something at work, at home, or on the calendar. Make the commitment inside the life you actually have. Make room for the Lord. Train your body. Look honestly at your choices.

12 weeks. $3,700. One weekly private coaching call, strength and conditioning through TrainHeroic, and two six-week training cycles. Learn the skills and habits to stand on your own—and use your strength to serve the people you love.

Read the full commitment →

STRENGTH CREATES CAPACITY TO SERVE.

Training, nutrition, mindset, and faith belong in the same conversation. We use practice, accountability, reflection, repetition, and courageous action to turn good intentions into daily choices.

Do what is yours to do. Entrust the outcome to God. Show up again tomorrow.

THE WORK: MIND. BODY. SPIRIT.

Private coaching and Performance training are parts of one 12-week, $3,700 commitment. Fortis Community is waitlisted.

FORTIS COMMUNITY

A men’s group for men 35+ who want to build strength, deepen faith, and put purpose into practice alongside men doing the work. Currently waitlisted. A group place is not guaranteed with the individual commitment.

1:1
COACHING

Personal coaching built around your life and goals. We identify what needs attention, create a practical plan, and work through the habits and decisions that move you forward—with support and honest accountability.

PERFORMANCE & WELLNESS

Build strength, improve how you move, and develop nutrition and recovery habits that support your life. Coaching and programs connect fitness, wellness, and mindset so you can keep showing up for what matters.

TALK WITH HARRY BOOM

WHY THEY LOVE THIS!

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— MARLON DON

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— LOUIS SMITH

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— MILLIE BROWN

MEET YOUR COACH

I’M HARRY BOOM SHAW.

For more than two decades, I’ve helped people become stronger, move better, and stay capable when life gets hard. I founded Harry’s Body Shop in 2005 and have coached athletes, families, executives, law enforcement, and security teams.

I’m a Krav Maga 3rd Degree Black Belt, performance coach, husband, and father. My work brings body, mind, faith, and responsibility into one conversation.

The goal is strength you can put to work—for your health, your purpose, and the people you love.

Lakeway / Austin, Texas • Online coaching • English & Spanish

LET’S START WITH A CONVERSATION.

You don’t need a perfect plan before you start. We’ll talk about where you are, what matters most, and what kind of support fits.

Book your free 30-minute conversation with Harry Boom →

GRAB THE FREEBIE

10 SECRETS TO BE STRONGER AND HEALTHIER

Who This Is For

You do not have to be broken to need a reset.

This work is for men who are functioning, responsible, and capable—but know they are leaving something important unattended.

This is for you if…

  • You are successful at work but less present than you want to be at home.
  • You know what needs to change, but you keep pushing it to “later.”
  • Your health, strength, or energy has become an afterthought.
  • You feel a gap between your responsibilities and your sense of purpose.
  • You want accountability and challenge—not more information to collect.

This is probably not for you if…

  • You want a motivational quick fix instead of sustained practice.
  • You want somebody else to make your decisions for you.
  • You are unwilling to examine your own habits, reactions, and responsibility.
  • You are looking for clinical mental-health treatment rather than coaching.
Fortis ad Amorem program markIllustration of a man wrestling a lion
The Work

Fortis ad Amorem.

Strong for Love.

Fortis is about rebuilding the capacity to live the life you already know matters: a stronger body, a clearer mind, a grounded soul, better relationships, and the courage to act on what you know.

Strength is not the destination. Love is. The purpose of becoming stronger—physically, mentally, spiritually and relationally—is to have more capacity to serve, protect, lead, endure and give yourself to something bigger than you.

Strength should bring you home—not simply stronger in the gym, more successful at work, or harder for the world to break, but more present with the people you love.

Capability without character is dangerous. Character without courage stays theoretical.

Core Beliefs

The pillars.

These ideas sit underneath everything I coach. They are not slogans. They are standards I am trying to live, practice and teach.

01 • Identity

Start with the man, not the checklist.

Identity comes before action. If you do not know who you are, achievement becomes another place to hide.

02 • Strength

Strength creates capacity to serve.

Your body, mind, gifts and influence are not just for comfort. Strength gives you more to give.

03 • Truth

Name the truth. Own the next move.

Clarity matters only when it changes the way you respond. We identify what is yours to own and turn it into the next right action.

04 • Formation

Practice. Accountability. Reflection. Repetition. Courageous action.

Information is useful. Formation changes you. The work has to become something you practice, not just something you understand.

For the people who love good men

Sometimes you see it before he does.

You see the man underneath the exhaustion. The potential underneath the pressure. The husband, father, brother, son, or friend who spends so much time carrying responsibility that he has forgotten what it feels like to be fully alive himself.

Fortis ad Amorem is not about fixing a man. It is about helping a man remember who he is, rebuild his capacity, and become more intentional about the way he lives, loves, leads, and serves.

If someone came to mind while you were reading this, send it to him. No explanation required.

How It Works

From insight to practice.

The work is structured enough to create momentum and personal enough to fit the season you are actually in.

01 • Conversation

Get honest.

We identify what feels off, what you have been avoiding, and what you want your life to look like instead.

02 • Assessment

See the whole man.

We look at body, mind, faith, relationships, work, habits, stress, energy, and responsibility—not one isolated problem.

03 • Plan

Build what fits.

You leave with clear priorities, practices, and a plan that matches your actual life rather than an idealized schedule.

04 • Accountability

Practice until it changes you.

Reflection, repetition, honest feedback, and courageous action turn understanding into formation.

Common areas we work toward: more consistent training and recovery, better sleep habits, less reactivity at home, stronger communication, clearer priorities, and a more grounded sense of direction.
Work With Me

One offer. One commitment. One standard.

Twelve weeks to build clarity, habits, strength, and independence. Start with a conversation, then commit to the work.

Start Here

A Real Conversation

We’ll talk about your goals, how coaching and training work together, and the scheduling and support you can expect before you commit.

Format: Free 30-minute introductory conversation
Free
Book the Conversation
Mind / Body / Spirit

The 12-Week Fortis Commitment

One weekly private coaching call with Harry. Strength and conditioning through TrainHeroic in two six-week cycles. For local clients, program instruction during the first week of each cycle with Harry or one of his coaches.

Commitment: 12 weeksCoaching: English or SpanishPurpose: Learn the skills to stand on your own
$3,700
Explore the Commitment

Fortis Community is waitlisted. Group participation is not guaranteed with the individual offer. Explore the Community →