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Meet John

Your Fitness Coach

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HOW I STARTED

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LET'S START THIS

CALL TO ACTION
Harry Boom Shaw smiling in a suit
About Harry “Boom” Shaw

I’ve spent most of my life helping people become stronger.

For more than two decades, I have coached strength and performance, taught self-defense and defensive tactics, built businesses, and helped people perform when things get hard.

I founded what is now Harry’s Body Shop in 2005. That is where the physical side of my coaching has lived for more than two decades. Fortis ad Amorem is the next layer of that same work: bringing body, mind, faith, identity, and responsibility into one conversation. My work has included athletes, executives, families, law-enforcement professionals, security and personal-protection teams, and teams within the Department of Defense. I am a Krav Maga 3rd Degree Black Belt, performance coach, defensive-tactics and self-defense subject-matter expert, entrepreneur, husband and father.

The longer I do this, the more convinced I become that being capable is not the same thing as being whole. My work now goes deeper: helping men become physically capable, mentally clear, spiritually grounded and honest enough to lead themselves well and serve the people entrusted to them.

25+ Years CoachingBusiness Owner Since 2005Krav Maga 3rd Degree Black BeltDefensive Tactics & Self-Defense SMELaw Enforcement / Security / DOD TrainingEnglish / Spanish
25+ Years Coaching
Business Owner Since 2005
Law Enforcement / Security / DOD Teams
English + Spanish
Chapter 1 — Strength
I began with physical strength and performance: training people to move better, become harder to break, and stay capable under pressure. That work taught me discipline, responsibility and the value of preparation.
Chapter 2 — Protection
Self-defense and defensive tactics deepened the lesson. Capability matters—but capability has to be governed by judgment, restraint, character and love for the people you are responsible for.
Chapter 3 — Identity
My own life forced me to look beyond performance: pride, people-pleasing, control, surrender, faith, family and purpose. I realized that a man can become highly competent while still avoiding the deeper question of who he is becoming.
Chapter 4 — Fortis ad Amorem
This is where the work is leading now: strength ordered toward love. Body, mind and soul integrated around truth, responsibility, faith, family, service and courageous action.
What It Is For

Strength should bring you home.

The people closest to us experience the man we are becoming. The goal is not to look strong to the world. It is to become the kind of man whose strength can be trusted by the people he loves—more present, more grounded, more honest, and more capable of carrying what is truly his.

Harry Boom Shaw with family at a wedding celebration
Start Here

If you know the way you are living is no longer enough, begin with one honest conversation.

You do not need a perfect plan before you start. We will identify what is taking your capacity, what matters most now, and whether I am the right coach to help you move forward.

Have a Conversation with Harry Boom
Based in Lakeway / Austin, Texas • Online coaching available • Coaching available in English and Spanish